| Altogether, we'll factor out a |

Think backwards -- and always keep distributing in mind.
Look at the first term:
| We took | out of |
What would be left?
Or...
| What would we need to multiply | by to get |
| back up to | ? |
| We need another | ... and a | ... |

Now, the second term:
| We took | out of |
So, we need a -2... and a y...

Check it!