| Altogether, we'll factor out a | 

Think backwards -- and always keep distributing in mind.
Look at the first term:
| We took | out of | 
What would be left?
Or...
| What would we need to multiply | by to get | 
| back up to | ? | 
| We need another | ... and a | ... | 

Now, the second term:
| We took | out of | 
So, we need a -2... and a y...

Check it!